This workshop is designed for aspiring entrepreneurs and professionals who want to learn how to develop validated concepts through structured experiments and innovative ideas and how to turn these creative ideas into viable ventures. Participants in this workshop will learn how to think strategically about business opportunities and validate concepts through structured experiments. In addition, participants will learn how to create and develop inspirational pitches that explain their ideas in a simple and structured way.
Course Methodology
This is a highly interactive workshop where participants will first work on developing an innovative idea that solves a current business problem. Participants will then collaborate to create a business plan and a pitch document that can be shared with potential investors.
Course Objectives
By the end of the course, participants will be able to:
Apply creative thinking techniques to identify innovative business opportunities
Develop a strategic business plan
Create an investor pitch document using a systematic and easy-to-follow approach
Target Audience
This workshop targets aspiring entrepreneurs and professionals who want to learn how to develop and successfully launch new ventures.
Target Competencies
Creative thinking
Competitive analysis
Evaluating opportunities
Developing a business case
Course Outline
Assessing the Business Opportunity
Identifying opportunities that add value
Marketing sizing
Value creation
Validating ideas
Failing fast and cheap
Developing an Effective Business Plan
Components of a business plan
Understanding vital financial metrics
Forecasting, pricing, and applying breakeven analysis