Course in Modern Insurance Marketing Skills

Why Attend

This course offers a course on modern marketing skills for insurance, aimed at individuals interested in gaining significant expertise in managing insurance for company employees, understanding insurance conditions, risk management, and its application techniques. The course also focuses on acquiring skills in marketing management within insurance companies.

Insurance has not received as much attention as the study of decisions related to purchasing tangible goods and services. This is because insurance is a future-oriented intangible service, unlike physical goods and urgent services that are tied to promotion and marketing concepts. The search for security and savings for the future, along with associated risks, have become fundamental factors in insurance policy decisions. The financial benefits of insurance, such as protecting against inflation and profit-sharing, are key influences on purchasing decisions. Insurance plays a significant role in stimulating the national economy, especially in developing countries, as demonstrated by insurance companies' contributions to funding investments across various sectors.

Course Objectives

By the end of the course, participants will be able to:

Target Audience for Attending a Course on Modern Marketing Skills for Insurance:

• Company and business managers

• Entrepreneurs seeking to enhance their skills in insurance management

• Business administration students and graduates from various universities

• Anyone looking to develop expertise to work in the insurance sector

• Anyone wanting to gain marketing skills specifically in insurance

How participants will benefit from attending the course:

By the end of the program, participants will have learned:

• The concept of insurance as a modern and essential transaction to protect assets and property from potential risks.

• The regulations governing insurance activities.

• The role of alternative methods like arbitration and mediation that insurance parties may use to resolve disputes.

• The marketing characteristics in insurance services, including the nature, types, and methods of providing insurance services in the market.