This course provides participants with concrete crisis management solutions and strategies, while giving insight into the delivery of effective Crisis Command, Control, Communications & Intelligence (C3i) implementation and stakeholder response.
This is a practical course that provides participants with a framework that is aligned with the British Standards Institute (BSI) BS 11200, coherence with NCEMA 7000 and ISO 22301 and international requirements. It includes specific templates for Crisis Management that participants will be able to take away to use in their own organizations.
It incorporates elements that bring Crisis Management to life; and the course identifies how to analyze complex incidents in order to deliver effective solutions through best-in-class processes and procedures for building an operational response.
For anyone who wants to gain a greater understanding of Crisis Management, and wants to be challenged by realistic scenarios, this is an opportunity not to miss.
Course Methodology
This course will be highly interactive and include group discussions, videos, case studies and syndicate work.
Participants will be involved in scenario based Crisis Management development exercises during the course, and be given support to initiate their own Crisis Management strategy throughout the 4 days.
Course Objectives
By the end of the course, participants will be able to:
Understand Crisis Management and its preferred framework for the private and public sectors
Understand escalation of incident to crisis to disaster
Understand Civil Defence responsibilities
Apply effective crisis management tools and techniques for when an organization is under pressure
Develop an effective stakeholder management plan for use in a crisis
Identify measures that would improve their organizations' crisis management capabilities
Target Audience
This course is designed for those working in a non-hazardous environment such as corporate offices, retail, transport, hospitality, healthcare public services, etc. It is ideal for senior managers who are responsible for dealing with crises at strategic and tactical levels, as well as operations managers and crisis management team personnel. Business continuity, quality, and audit professionals such as Business Continuity Managers (BCM), Business Continuity Coordinators (BCC), or anyone with the responsibility for, or involvement with Business Continuity Plans (BCP) and/or auditing of Crisis Management Plans would also benefit from this course.
Target Competencies
Crisis Management
Business Continuity Management
Risk Management
Contingency Planning
Internal & External Audit
Course Outline
Crisis Management Overview
Define Crisis Management
Crisis Management framework
The Crisis Management relationship and dependency on other standards (e.g. Business Continuity, Risk Management and Emergency Management)
Exactly what is a crisis?
Making the distinction between an incident, a crisis and a catastrophe
Threat Scenarios
What is a threat scenario?
Deciding which threat scenarios to plan for
National Risk Registers, associated legislation and civil emergency responses
Methods for controlling risk
The Cyber Threat (identified as the number one threat on the Business Continuity Institute Threat Horizon survey)
Crisis Management Core Concepts
Brand, image and reputation
The phases of a crisis
Understanding the cause of a crisis
Twelve steps to help an organisation through a crisis
The implications of the nature of a crisis
Recovering from a crisis
Avoiding the Avoidable
A few precautions can make all the difference
Protecting your most important assets
Crisis Management Team
Leadership – The profile of a good Crisis Management leader
Crisis Management Team structure
When the leader is the problem
Succession Planning – the Crisis Management Team and beyond
Strategies, structures and command
Managing crisis generated stress
Crisis Management and Communication
Preparing your communication and media response plan
Internal communications
External communications
Mobilising your crisis teams
Stakeholder management
What to say and what to avoid saying
The Paradox that is Social Media
Social Media overview
Has Crisis Management become a spectator sport?
Monitoring social media
Can social media cause a crisis?
Could a serious civil emergency saturate social media?